In 1987 we identified the present site of The Grove at Shrewsbury as the best place for upscale retail in Central New Jersey.

At the time, most national retailers were located in regional malls. In fact, the largest regional indoor mall was within three miles of our site. However, our innovative concept attracted top stores to The Grove’s outdoor streetscape setting, and thereby began the successful history of the center. Since inception, each year has surpassed the last in sales per square foot.

The Grove at Shrewsbury’s location on Route 35 provides easy direct access to and from the Garden State Parkway and the key arterial roads that lead to the surrounding affluent communities of Rumson, Fair Haven, Little Silver, and Middletown. Out of the total current trade area of over 601,000, 30% live within a ten minute drive of The Grove.


The Grove at Shrewsbury | Shrewsbury, NJ

The Grove at Shrewsbury is the nation’s first center called a ‘lifestyle center.’ The mix of the best local specialty retailers and outstanding regional and national stores draws affluent shoppers from Monmouth County and beyond. From the first year of operation, the average sales for fashion retailers have increased each year.

The Grove provides a distinctive town center shopping experience for sophisticated consumers. Design features include brick sidewalks, landscaped perennial gardens, flowering trees, and individually designed storefronts.

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An outstanding tenant mix and the daily attention of Metrovation’s New Jersey partner have persuaded customers to embrace The Grove at Shrewsbury as their destination center for fashion and home shopping.

Additional stores are located in The Grove West, directly across from The Grove on Route 35.

The Grove at Shrewsbury is in the borough of Shrewsbury, on Route 35, one mile south of Red Bank.

For leasing information please call 732-933-8382 or e-mail

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